Why is this great? Because you can create a content funnel basd on what the user has viewd. Let’s say you create an Audience of users who viewd 25% of your how-to video on building a deck. You could then follow up with a carousel ad of tools that are featurd in the video. Or, if you want to promote more content, you could show a part 2 to the original video, and then follow that one up with something sales-focusd. As you build the Audience you choose, you can create a Lookalike off them as well.
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That way, as you give Facebook more data it can find other users in your target demo who are most likely to watch your video, making that targeting more exact. Power Option 2: Lead Ad Engagement Lead ads are a great way to drive Taiwan Email List building your email list for relatively low cost. These ad units allow users to submit things like their name, email, and many other fields of your choice within the unit, without having to leave and go to a landing page. There are several options for Engagement targeting basd on their interaction with your lead ad unit: This can open up a few tactics.
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You can remarket to users who opend the form but didn’t submit it, or maybe you want to test showing a remarketing ad to users who opend and submittd DD Leads with a more sales-oriente promoion message. This is also a prime opportunity to create more lookalikes that you can use to further your lead gathering: create a lookalike audience of users who opend and submitd the form. Power Option 3: Page Engagement The name of this one is a little misleading; it cites your page, but actually also applies to the ads you create or messages sent to your page.
If you tend to get a lot of social interaction on your posts, this can be a great way to continue interacting with users who took the time to interact with you. The option to interact with users who sent a message to your Page is also intriguing, as it coincides with the ability to have ads drive to Messenger to start those conversations in the first place.