Marketing the 6 trends in digital marketing of 2022 trends consumer trends 2022: more online, sustainable and local purchases internet-marketing content marketing: trends that will transform branded content in 2022 trends 5 key trends that will revolutionize retail in 2022 social media marketing what will marketing and social media strategies be like in 2022?Carter nicholas with more than twenty years of experience in the digital sector.
He is currently the general manager for spain… If a brand is asked about the profile of its consumer, I am convinced that the vast majority of them will answer with an arsenal of studies, statistics and sociodemographic profiles. And this is good. Because it shows that they know perfectly the typology of their client and according to this Whatsapp mobile number list design their digital strategy. However, it’s not uncommon for them to lay out a cafe-style schedule for everyone. That is to say, I know my client, I know who he is and according to this I impact him with an advertisement that I consider the best for him according to the information I handle. However, I do not finish seeing that the equation is well configured from the origin. Limp.
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And it does so because there is some variable that is not present. I mean what consumers think. But not about the product, which will be well known by the brands, but how their reaction is modified depending on the context of the environment in which the ad appears. I personally believe that this piece of the digital puzzle is vital, because otherwise advertisers can launch great messages and great ads, worthy of awards from the best contests, through impressions that do not fit. Or that they even harm them because they are seen by in environments of low quality or editorial reputation.
Therefore, I think it is very convenient to emphasize. The convenience for brands that their. Ads are in quality environments. In this sense, it seems to me of great interest to mention the. Worldwide study the ripple effect that we have just published. It is an x-ray of user preferences regarding the factors. That affect their perception of brands and their advertisements. In the digital environment. Putting the focus on spain, 93% of spanish consumers consider it. Important that impressions are next to high quality content. And in addition, 94% consider it essential. That the ads are personally relevant. Combining both data, we draw the following conclusion: spanish consumers. Are the most rigorous in terms of digital advertising.
In Thewhatsapp Mobile Number List as Desktop
Rigorous because they require the ad to be relevant and interesting. And rigorous too because for them it is equally crucial that print is inserted alongside quality content. But, I wonder, what happens when the ad is next to low-quality content? The results give to think, and a lot. The spanish consumer is almost equally relentless and has dire consequences for brands. In addition, 83% of them say they would stop using brands whose ads appear next to low-quality content. At the same time, when an impression is in these environments, the interaction with the ad drops significantly.