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As you remember in quartz , the power of google and its empire will not fall overnight, but no matter how strong they are, they cannot be trusted that everything will continue as before. Online advertising is the strong stone of their business, but they need to find alternatives to continue generating income and to cover what they may lose. Google continues to cash in with ads. Its financial data, presented quarter by quarter, continues to present print figures. Google has a very high revenue and considerable profits. These numbers come thanks to online advertising.

That’s the ‘beautiful’ part of the data and the tip of the company’s financial information iceberg, but it’s not the whole story. Slight cracks can already be found at the base of the iceberg. And, continuing with that metaphor, things are not very easy Finland phone number icebergs in times of global warming. Google’s latest financial data was positive (although the company was penalized on its stock prices because it fell short of forecasts). In the last quarter, google had revenues of 40,500 million dollars, 20% year-on-year, and 28,650 million dollars, 19% more than in the previous year, in its own services (part of google’s income comes from ads you serve on third parties).

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Google’s ad revenue grew 17% year over year. At the same time, google has pointed out in its financial data that traffic acquisition costs already take 20% of its revenue. Earning income is therefore more and more difficult. They are not the only complex points for the future. Google has to deal with pressure from both social networks (especially facebook) and amazon for ad revenue. For now, both facebook and amazon still have a smaller share of the market, but future forecasts indicate that it will grow. Its weight in the market will continue to be much less than that of google, but this growth will be at the expense of the giant.

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His position will continue to be dominant, but it will be with a lower percentage. If we also add that the market is changing and that new. Services and new focuses of attention are appearing (such as vod). That change how content is consumed on the network (and what advertisers pay attention to). It is seen that the future is, in generally complicated. The other businesses the logical thing, therefore, would be for google. To continue to play strong in the advertising market, but also to start working in new areas with. The potential to generate income. And that is, they point to quartz , what you are doing. Little by little, google is developing a parallel business. That of new alternative sources of income to advertising.

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For now, their financial results go into a potpourri of “Other google revenue,” which makes it more difficult to know what exactly is making money. Google puts its saas tools (the gsuite for companies), cloud services or its commitment to hardware there. And that group of proposals has been growing steadily in recent years. In the last quarter, 16% of the company’s income already came from there. In the last presentation of results, in fact, its directors pointed out that the cloud business had had a positive impact when it came to presenting solid results.

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