According to digiday data , 88% of media managers believe. That they will not meet the objectives they had planned for this year. Most believe that revenues will fall in all areas. 85% believe that they will lose advertising revenue. 79% that they will lose income from events and 68% in those linked to commerce. In fact, the second quarter is viewed in a very negative light. 80% have reduced their forecasts for that period. And only a minimum 2% believe that more money will come in. 17% remain with their previous forecasts unchanged.
Of those who believe that income will fall. 23% put it in a range between 11 and 20%, 16% between 1 and 10% and another 16% between 21 and 30%. 9% believe that the fall will be greater than 50%. 70% of those surveyed by digiday say Country email list expect the second. Quarter of the year to be worse than the first. Normal will not return until 2021 in addition. Not only do they expect these months to be worse than the previous ones. But they also assume that normalcy will take a long time to return. With the “New normality” normality will not come for the media as well.
To Outline Country Email List Much Better
The media do not believe that they will be able to recover data similar to those prior to the crisis until 2021. 32% bet on the first half of the year and 17% on the second. Be that as it may, 49% put the return to normality by 2021. 6% believe that normality will never really return: they are the ones who assure that income will be “Permanently” impacted.One of the effects that the coronavirus crisis had on the strategy of brands and companies was the halt in advertising investment.
Many companies decided either to freeze their advertising investments or directly suspend them, not leaving them for the return to normality. Advertising investment figures fell and the online media began to give warnings that the situation was becoming very complicated for them. At a time when traffic is hitting all-time highs, advertising is a long way from being there. But are you really seeing declines in spend across all channels and across all ad formats? Or are some maintaining a certain normality despite everything and despite the complex context? After all, consumers are spending much more time than ever not just reading the news, but also playing games in apps or watching on-demand content.
How We Thinkcountry Email List Impacted
The data from the studies already invite us. To outline much better how we think the crisis has impacted. And how it has done so in each of the online advertising scenarios. And it is that, although the drop in advertising investment is a fact. Not all advertising formats have been affected in the same way. Mobile advertising has not suffered in the same way as desktop advertising. As a global pubmatic study has just shown. The study has analyzed. The flows of mobile advertising during the first quarter of 2020 and has concluded that. Despite everything, the volume of ads that has been moved has remained more or less stable.