Often the first thing prospects. Investors and analysts see. So it’s important to focus on it as much as core capabilities as we’ve done in our research report which has been viewed 164k times on the vendor landscape. Over a year ago. I conducted the same exercise to compare the positioning of this same space….
Community managers are the most powerful group on the internet. They manage the largest social accounts –but ironically are hidden behind the scenes. It’s that time of year again. To send a kind note to the Community Managers who have helped your company. |Or you as a customer using social media channels. Like System Admin…
Executive Summary Research has found that out of 55 Social. Business Startups that a majority (69%) have received early and late stage funding. Averaging $14m in total funding. A significant 31% have not taken investor funding. Which we’ve listed 6 reasons ranging low costs of operations, self-funding, VC avoidance, and market saturation of startups. 18%…
Between strategy and tactics, and show how they work in tandem for your organization. Often, we use the terms strategy and tactics interchangeably and in a haphazard manner. When probing at online definitions and dictionaries, they often share many of the same characteristics, making them difficult to differentiate. Rather than debate Greek military etymology, Sun…
Email, while a dominant form of business communication isn’t effective. The more you respond, the more emails you’ll receive. The tool is over burdened for its initial use case. You’re teaching your network you’ll forever be reactive. I pay myself first. I focus my priorities on the tools that will maximize my time. For example,…
Appreciation Day, in celebration of saluting this important role changing. The face of corporations and customers everywhere. I wanted to share original data and insights on the state of the space. Community Manager Day (#CMAD) is hosted globally every fourth Monday in Jan. I’ll do a wrap up post and cross-link for this fourth year….
Online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained 2) Access to top tools 3) Manage the largest social media accounts in world 4) Highly connected to each other. And 5) Their interactions with market are public, which resonate. I’m pleased to report that yesterday. On Jan 28th the…
Marketers purchase social media management systems. Altimeter has been covering this software category since March 2010 (see all posts), and has published reports on how companies are managing social using software. These social media management system tools, which allow brands to manage marketing, support, and employee interaction of social continue to spread throughout the enterprise (data)….
Vacation spots, rather than stay at hotels. I will use Uber and Lyft to get around town, rather than hire a traditional taxi. I just put my spare car on RelayRide to rent out to others. For my wife’s birthday, I bought her a subscription to Rent the Runway, rather than buying her a new…
From the sharing movement and have compiled a list of brands that are already participating, like Barclays, Toyota, BMW, and Wal-Mart. [This rising behavior is being caused by three major trends: social, economic, and technology drivers] Three Market Forces Drive the Collaborative Economy Analysis of Three Market Drivers: The Causes for the Collaborative Economy In…
Companies can easily make the business case for a single group, it cannot scale –and this group will eventually become overwhelmed with requests from business units. Hub and Spoke loses 6 points, yet still dominant. This popular model, in the previous year, sinks 6 points. Why this drop? Companies are seeing that social is spreading…
In a keynote address at Leweb. One thing is for sure: This trend is unstoppable. Here are some early clues from our analysis of 200 startups: There’s been over $2 billion of funding issued. Those who have been funded have received close to $28 million each on average. These startups aren’t going away. We’re seeing…
Copyright by DD Leads
