We all have access to a lot of great metrics surrounding. Keywords we research and target, including data from search engines themselves. Analytics suites, and other third-party companies (ourselves included). It’s one thing to gather and parse this data. But it’s a whole ‘nother thing to actually act on that data to drive traffic. On…
Coordinated image of the Brand Close your eyes and relax, breathe slowly and push away distractions. Think of a lemon, a beautiful yellow lemon from our Amalfi Coast. Imagine it vividly and just as vividly imagine that you are picking up a knife. Cut it up and squeeze the juice into a glass, a nice…
Advertising is the soul of commerce! A false myth that limits many entrepreneurs and managers when it comes to selling. In the 80s to say that ” advertising is the soul of commerce ” was undoubtedly a truth! With advertising, anything could be sold, but the web didn’t exist, nor did social networks and ecommerce,…
Producing valuable content, capable of creating a relationship with the potential customer ( also called Lead ), means understanding and interpreting what his interests are , what he is looking for, what problems he encounters, what his needs are , what difficulty in understanding he has ( or may have), how does he speak… The…
How to do the marketing strategy If you are trying to understand how to set up a marketing and communication strategy, you will want to understand how to obtain the data and information needed for effective positioning and you will be looking for answers to these questions: Who is the customer you want to address…
The “unprecedented” lockdown period is really a bad blow for business: customers who don’t buy, closed companies, anxiety and uncertainty for the future, but we Italians will be able to find the right energy to show the world how special we are! In these days of confinement, I have had the opportunity to reflect and…
I wrote a YouMoz Post two years ago titled “Case Study – How To Beat Google and Rank #2 for Viagra” and have been meaning to write a follow-up to that post. After doing some research online, I found another fantastic example of how to continue to beat Google and keep Ranking for Viagra. So…
In my last post I explained why free stuff is link building gold, and in this update I’m giving you 99 actionable ways to gain links by giving stuff away. By the end you’ll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard…
In 2004 Chris Anderson, when he was still director of Wired Usa, used the term long tail for the first time to explain a business model that preferred to focus on the sale of unique items in small quantities instead of the sale of popular items in large quantities. Simply put: Anderson’s theory bet…
Have you already tried all the possible marketing and communication solutions but they are not effective for your purpose? Is your sector niche and do you think you need a different approach? By reading this article, you will discover which are the best methodologies to apply to your business to capture new potential customers and…
Pretty much every SEO guide says that quality content is a key component to success. That’s great, but if your writing skills are a little bit lacking, that usually means getting someone else on board. Hiring freelancers has been covered a fair bit on this site, but not too much has been said about how…
There are a number of ways managers can ensure they are doing everything they can to keep their employees happy and therefore productive. Sometimes this requires the moon, and sometimes this requires a new chair. But sometimes, it only requires a good discussion and reassessment of goals – or, an hour of your time. What’s…
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