How to I remember a phrase from a former boss of mine. He said that the entrepreneur “ needs someone to bounce. Therefore, ideas off of .” If you are still in the initial phases of the project, and later as well, it is important that you seek support when you feel overwhelmed. It will…
The Depending on its size and trajectory, we find different levels of maturity in terms of organizational. Therefore, management. To talk about the maturation process of SMEs, I am going to focus on my experience with digital marketing and business mentoring , where I see all types of cases (mainly in micro companies. Therefore, with…
If we want to increase our chances of success with our marketing strategy , we cannot have simplistic and/or single-channel approaches. That is to say: Something relatively common in SMEs is that they tend to opt for optimizing their presence in their “preferred” channel and practically ignoring the rest. I understand that it depends on…
My essential requirements so that an online project can invoice.When you launch many projects every year you become more and more impatient. You want to be successful without having to wait long. In the end we all know that you have to be patient. To really put together something big and lasting takes years ….
What I have learned in 4 months about international sales through.The list is growing. Malaysia, Mexico, Canada, Slovenia. Therefore, and practically all European countries we have sent products from our collection store. Amazon Japan has now been launched for a couple of days and the first. Therefore, sale is still elusive. I don’t think it…
Prepare your store now for this Christmas or you will be late.Does that seem a bit exaggerated to you? Having to plan the Christmas and Epiphany campaign in June I say. You may be somewhat right but from experience I tell you that the time between December and these dates flies by. During Christmas and…
What is Co-Branding and can it help boost your brand? is a to make a cobranding strategy , benefits, tips with examples . In this article I talk to you about Brand Alliances , they work and how to apply it to your strategy with tips and real examples so that you can develop this…
In this Freelance Manifesto you will see all these steps and tips to help you on this path as a free worker. Nowadays, being self-employed or freelance is within the reach of anyone and more and more people are choosing this path of being a free worker, since this type of work will give you…
My experience as a YouTuber 365 days after launching Street Personal Branding. Advantages and disadvantages. What is better, blog, YouTube or a podcast to work on your Personal Brand? Year of Street In this article I talk about the experience I have had with this project, its good things, the less good things and what…
What is WEB3? What are NFTs? There are many doubts that still exist today around this technology. That is why today, El Ojo de Iberoamérica has focused on these issues, and has done so with the help of Romina Rodríguez , HSA Mananging Director at Accenture Song , and Nicolás Cavaliere , Director of Innovation…
Disney is one of the main sponsors of this XXV Edition of El Ojo de Iberoamérica and has proposed a clear objective for these three days of the festival: to open spaces for dialogue to address how advertising should focus on making communication more inclusive . Today a new discussion table was opened starring André…
Technologies are evolving and, with them. The habits of consumers are also changing. Who are increasingly seeking. More human connection in their interactions with brands. The 2023 Global Consumer Trends report prepared by Qualtrics XM Institute has analyzed the current consumer mindset taking into account that the economy pushes people to make complicated decisions about…
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