Brand requires effort and dedication. Especially on current platforms, such as social networks. Online audience. Targeting and tactics used by digital marketing .Teams use content to reinforce engagement . Content is a crucial aspect because. It is the way a company conveys its message to consumers. However, it is no […]
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Social media today indicate that. In the b2b section, 91 percent of. Marketing experts use content. Marketing while 86 percent in b2c do the same. It is an activity that in recent years has become. One of the most effective in .Marketing and that is also very versatile, because […]
User barrier, instagram has. Shown that it is no longer facebook’s ‘little brother’. Within the competition. That arises in the world of social media, the visual platform has .Occupied an almost indispensable place among .Most users. In fact, this has also .Been reflected on the commercial level, since there are […]
Experiencing a moment of splendor. It has been correctly adjusted. To digital and other s.Egments that are part of the advertising. World. With improvements in search. Algorithms and the emergence of new. Technologies, such as automation and big data. There are now more. Platforms that can be leveraged. To reach […]
Millennials goes beyond knowing. About thei.R age and their proximity to technology, they also have. Characteristics that .You need to know to generate the best .Content for them. Every strategy starts from the knowledge of t.He target audience. Millennials share. Generalities, so it must be carefully segmented, according to the […]
Content may be what your brand. Needs to improve its results in several. Ways, after all, according to. Medium, up to 92 percent of consumers go to other people for referrals. Before going to another source for shopping. This type of content work.S very well as a kind of recommendation […]
It is important to recognize the. Importance that consumers of t.He brand or company have, not only because. Of the contribution. They generate in terms of income, but also. For tasks such as content development, a task that 91 percent. Of b2b companies already carry out. And more than 80 […]
Strategies of companies have been. Oriented to two channels. (for the most part): social networks. And internet pages. It is a fact that the conversion and lead generation. Processes through these .Channels can generate faster , but, wit.H the saturation of content, the objectives may not be met, at least. […]
Content marketing, these days. There are many companies and c.Ompanies that do not think. About data. The truth is that measuring the impact, living from one-dimensional .Views, from the effectiveness of .A story, traffic or social exchange on digital platforms is not enough. Although, on the other hand, qualified leads […]
King” role among companies’ .Marketing efforts—it generates. More leads, is (on average) 62 percent .Cheaper than outbound. Marketing, and has conversion rates up to. 6 times higher than other methods, according to data from the content. Marketing institute − developin.G actions such as blogging has become. A priority for thousands […]
Successful content marketers .Digital marketing congress, the founding partne.R and marketing director. Of elix derox, lucía lobeira, spoke abou.T the digital marketing .Trends that are. Expected in 2019. To do this, he invited attendees to understand. How the processes have been .Developed and how digital .Marketing has evolved in .Recent […]
Media requires quick action. Keeping up to date, knowing all the news and the. Small changes that they present is a must. Especially now, when the content is very specific, with particular measures .And more personalized attention. We are in the final stretch .Of the year and without a doubt, […]
Year, there are two things we. Can say with certainty for 2019. About content marketing: it is still one. Of the trends that we. Must follow the creation and distribution of. Content will change radically this .Segment of the industry is called “the only marketing left” as .It is authentic, […]
The topics within your content .Calendar, therefore, this time we will .Talk about the sources that you can turn to. To find more ideas and topics that will help you create the .Content calendar. Contents 2019. And. It is that, everything seems to indicate that. In 2019 content marketing will […]
Opportunity to also develop new things.In this case, 2019 lends itself to. Implement various adjustments. That can improve the results. You obtain with your marketing strategies. This time we will share some changes. In content marketing that you. Should consider to start 2019. Better. Why content marketing in particular. It’s […]
During 2017, global revenue. From content .Marketing was 32.1 billion dollars; which .Is why carrying out a. Strategy of this type is practically .A necessity to generate .Advertising in the digita.L field. Reason why, an essential part .Of the strategy, is to. Guarantee the return on investment. Adriana velasquez , […]
Experiencing an unprecedented wave. Creating quality content. Can make the difference between. What a firm’s profile offers. And what the competition shows. Although many. Companies have made. Content marketing their spearhead .To dominate the field, there is a kind of more specific work that can make. The marketing effort easier. […]
Use content marketing. Do you know why it is important to .Consider the type of information. That will be used in the content? Read: important. Points that your content strategy should consider. Although it is already known, thanks. To information from the content marketing I.Nstitute, referred to by optin monster […]
And hubspot, smart content is. Another way of referring to dynamic. Content or dynamic content. This is web content that. Changes based on past behavior and visitor interests. This type of content is designed. To offer a more relevant an.D personalized experience .To website visitors, one that static content cannot […]
Position in the way people communicate. Each year more .Users are registered. Only facebook has. 2,320 million , according .To statista data, twitter follows. In number with 1,900 million . Given this .Growth, marketing agencie.S have found it necessary to adapt and .Evolve to achieve DD Leads interaction with. Consumers. […]
Content marketing 2019: benchmarks.Budgets and trends , from the content marketing. Institute, 51 percent of .Companies are still not very clear about the structure of this. Content and focus instead on t.Alking about themselves. Without prioritize consumer. Needs. It will always be DD Leads important to locate the position .Of […]
There are more than one billion people. In the world living with a disability. This means that there’s a. Good chance that some of your .Audience is having a hard time consuming the. Content you create, and there’s an o.Pportunity for more people to. Do so. If your content doesn’t […]
Performance, because according to .Figures from the chartered .Institute of marketing , brands allocate nearly 98 billio.N dollars each year worldwide to efforts related to.This marketing edge. This is why the importance of marketing r.Esults is essential for a company and its growth. Manuel alejandro , head loyalty. And financial […]
Cafasso ensures that no matter. How much you invest in training, you can present losses .Of clarity .And a loss of customization. In addition, the digital. Medium does not give you .Much flexibility. Therefore, you must take care of .The content that. You create, otherwise you run the risk. Of […]
Format such as infographics can. Also be classified as follows. Projects: present the general guidelines, objectives. And development of a project that is `presented within a. Company or organization. Advertising: this type of content can usually be.Sponsored for its preparation and dissemination DD Leads by a brand. And usually presents […]
Agree that content creation is one of .The most profitable. Business strategies in the industry. Not only is it very effectiv.E in the hands of slightly more traditional channels. Such as email . With the right kpis , it also allows brands to track thei.R performance on time. And with […]
That people are more than willing to. Consume the video format even .If it is generated by the brands, in fact, according to the oberlo firm , 54 percent of the audiences want more. Video content from the brands .And businesses they support. In that sense, it is up to […]
