Investment (roi) is the challenge. For marketing professional.S year after year, especially in .One of the most difficult .Areas to measure, but the most. Important due to its potential. Impact, we refer to content marketing. Derived from the fact that .The goal of content is to. Cultivate long-term relationships, trust. […]
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That instagram is the social network. With the highest growth and penetration. Among users. The little mor.E than 800 million active users per month are. The clearest proof that they can be an effective way to. Implement it in a strategy. The reason for the above is that the platform […]
Essential to the advertising and. Marketing industry. As content s.Trategies are one of the most. Used today, improving skills through a combination of creativity. And current digital tools could be. A solution to the problems you .Have regarding the written work you do. From choosing the right, exact, and […]
Needs to take multiple aspect.S into account. From being useful .And functional for a part of your .Audience, to attracting the attention of other types .Of followers; what you should project is .Value towards users. However, one of the main mistakes of strategists is to see and .Focus only on […]
Business to client) marketers have. Dominated video advertising; .However, the changing. Landscape of advertising in a.Udiovisual content has opened up. Opportunities for b2b (business. To business) sellers, driven, in large part, by a changing demographic of b2b buyers and their video consumption behaviors. According to a google study, 70 […]
The most effective tools that. Can be had in segments such as advertisin.G and marketing. Despite. The advancement of technology, the work of a copywriter is essential. For advertising agencies, especially with the. Rise of strategies focused on. Content. Writing is a tool that has been developed in different. Formats, […]
You invest a large amount of. Resources, the effectiveness.Of a marketing strategy is not .Related to the guidelines .Implemented. On many occasions, the focus is .On creating effective advertising. Campaigns that reach and have. An emotional meaning in. Customers. This also applies to digital content, where exposure has increased. The […]
Effectiveness of content to. Bring good results to the marketing. Efforts of companies, as it is. Already known, thanks to hubspot, content marketing can generate. Up to 3 times more leads with a cost. Up to 62 percent lower. However, the previous. Data is one that can .Improve or worsen, […]
Content marketing looks promising. According to figures presented .By pq media, which indicate that global. Revenues will increase .14.6 percent by 2021, a percentage that. Exceeds those expected for other. Types of marketing and for advertising, with.Whom the increase will .Remain below 6 percent. However, did you know that in […]
Elements is undoubtedly a. Great help to continue promoting .The content generated by a brand. Or company, it is something. That has a great impact. A study by brain rules highlights that people can. Remember even 3 days later, up to. 65 percent of the visual content. They consumed, but […]
In the first place. Development has become. A very profitable aspect, estimates presented. By statista say that for the next. Year it will generate. Revenues of 313.42 billion dollars worldwide. In the first place. The foregoing is very positive. And reflects the importance of the. Development of content marketing, as […]
Content marketing institute. Many companies and bloggers. Have increased the use of different .Promotional tactics to drive traffic to the different content they .Develop, including the use of paid campaigns, which saw their use increase. By 93 percent during the 2014. Although paid campaigns can be very. Effective, this does […]
Consumers for the negative results. Obtained by your conten.T marketing efforts is not a. Good option, in general, consumers. Have certain behaviors against which .Nothing can be done and it is up to. Companies to adapt to thos.E established rules. As an example. Of the above, information reported by. Bbc […]
Has taken the lead in content. Marketing strategies. This has been transferred. To the digital field, where. Platforms such as instagram or snapchat are the most used . Brands take advantage of this, as ads on these.Social networks are a great way .To generate leads and drive more traffic to […]
it reach the majority of users, the final phase of any strategy based on content marketing . However, to optimize resources and see a reward for what was done, to broadcast it, it is necessary to know what the audience is looking for and what interests them the most. People […]
Popular social network today, is. Preparing to become a major shopping. And commerce platform. Since social .Networks began to be an important part of users, companies and. Brands have tried to adapt their busines.S models to be an important. Part of audiences. In this way, it has been normal to […]
Mentioned on previous occasions. Organic search engine .Positioning is essential to. Provide good results for the company, as highlighted by impactbnd, brands or. Organizations can expand. Opportunities for their businesses .By receiving more traffic, increasing. The authenticity of their products. Business, developing brand image and. Reducing costs. For these types […]
Content by brands or organizations.Which goes hand in hand with .Copywriting, is a task that has I.Ntensified over time, according. To the most recent report by the content. Marketing institute, 89 percent of .Marketers in the b2b segment they. Already use it while 86. Of those in b2c do the […]
Market, companies and brands are always changing. To accommodate the changes, the. Skills gap among the new workforce. Is turning digital . However, in order to bridge the. Gap of changes, there are certain .Skills that need to be possessed so as not to get lost in the transformation. Analyzing […]
King, however, for it to play its role well. It is essential that it. Reaches where it can be most effective to provide. The multiple benefits that can be attributed to it, such as. The generation of up to 9 times more. Leads, as highlighted by. The firm curata, or […]
Insights, content marketing is considered. The activity that .Will have the greatest commercial. Impact on businesses, and customers, in this 2018, ahead of others such as big data .Management, artificial intelligence – machine .Learning and social media .Marketing. That’s right, content marketing continues to. Prevail as a fundamenta.L activity for […]
Contents linked to andrés. Manuel lópez obrador made the “niña. Bien” and the “mrs. Bien” known on .Social networks, videos with. The purpose of proselytizing with the. “more affluent” social strata of society. Mexican. Given this, the candidate. Of “Al frente por méxico”, ricardo anaya, presented a response .To the […]
That is generated or adapted. Often in real time, to be shared. With the audience and add a brand. Or organization to the conversation. According to different sources, such. As the relevance firm, this can have. Important benefits such as keeping. The brand relevant, connecting with new consumers, extending .The […]
The simplest matrices used by. Industry professionals today. Although .Content has been created before, the relevanc.E it has gained thanks to the enormous exposure that a .Brand can have with digital has generated .A new projection of the term. Due to the above, it is a fact that creative advertising […]
When the day will come when content. Marketing ceases to remain “The king” within the marketing efforts .Developed by companies, only in 2018, the content marketing. Institute indicates that in 91 percent of the brands .B2b use it while 86 percent .Of those in b2c do the same. The above […]
The 2018 world cup in russia. Thousands of campaigns have started around. The planet in which soccer. Is the central theme of each of the ads and content presented; there. Are all kinds of them, formats, duration, protagonists, so the publicity .Corroborates the importance and magnitude of a world cup. […]
A particularly new concept, it is one. That is gaining more popularity over time. Did you know that up to 92 percent of consumers. Look for brands that present stories when launching. Products because they feel a bette.R connection with them? The data. Identified by onespot tells us how beneficial […]
