Selling things – plus they don’t have anyone to buy them – doesn’t seem like the best idea at the moment. But is it really such a bad idea? Consumers don’t see it the same way and few, in fact, believe that companies should stop advertising and make ads disappear right now. In fact, a recent study by kantar makes it clear that most consumers do not believe that companies should stop advertising. According to the analysis data, on a global sample of consumers, only 8% believe that companies should give the pause button in advertising. Therefore, the ads are not going to be especially rejected by the context in which consumers find themselves.
What they do expect is that the messages will change and fit the context. 78% of consumers believe that brands should help them in their day to day life and 74% are very clear that they should not take advantage of the situation. 75% say that what they should do is report what they are doing and how they are acting. How should the ads be? Ads must Russia phone number follow certain criteria. Data from the kantar study indicates that consumers expect positive messages, brand values and a tone that reassures them. 50% believe that brands should continue to speak as they have always done and another 50% even that they should use a light tone. In fact, only 41% consider that they should avoid humorous tone.
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In a way, that is what those who are already launching special advertising campaigns are doing. The brands that have presented specific campaigns in spain have created emotional ads, with a positive tone and that focus on the points of the conversation at the moment and not on selling the brand and its products. The ikea ad, for example, insists that we stay home. No discounts, yes very common likewise, and going back to the data from the kantar study, brands and companies must take into account certain consumer reticence when launching special actions.
The study points to what happens with the brands that make sanitary products, such as hydroalcohol, recomposing their infrastructures. Starting from one of those brands, they found that consumers are divided. There are those who simply see it as something positive and there are those who see it in a more cynical way, since the product in question was full of the brand’s branding. But what is clear is that brands must do things. According to the study data, consumers want to have clear signs that they are doing something. 80% believe, for example, that they should focus on the health of their employees as a priority and 40% want them to donate products to the common good.
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Only 19% want more customer service with more call centers and only 30% welcome discounts and promotions these days. Acl directpromo we know about relational marketing we are. Experts in loyalty and incentives. We like to create unique experiences udima distance university. Of madrid degree in marketing to train marketing specialists. With scientific training and research skills the coronavirus has meant that. Brands have had to stop or cancel advertising campaigns that. Were underway or that were imminent. During the crisis generated by the covid-19 pandemic. Brands and companies must be very careful with the type of messages. They launch and how they connect with the population,