They found and the messages were linked to the context). It didn’t matter which brand went or in which sector it operated. The tone of advertising ended up being the same. The ads bet on emotions, contact with consumers and solidarity. If there were heroes in the ads, they were workers in essential sectors. The important thing, the underlying message of all those ads. Was that we were all in this together, brands and consumers. Those ads were very positively received, because what consumers wanted was just that. Research and analysis made it clear that consumers expected brands to engage. To bond emotionally with them, and to prove that everything they. Had said over the past few years about values, principles, and more was true.
You only have to think about the background of those ads to understand it. But of course those were the first two phases. Quite logical and quite common in all the steps that brands take. The early adopters started first. Then the brands that Phone number list the change followed, and finally all the others joined. After the first two streams of action, more and more ads began to appear. Which were less impressive and connected less with the audience. The coronavirus ads had become a cliché .
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The phase that is approaching, therefore, is that of mutation. The life cycle of emotional and emotional coronavirus advertising could be about to come to an end, making way for new advertising . Will it be humorous advertising that is about to arrive? The future of coronavirus advertising the answer is that it is complicated. Analyst data continues to bet on emotions and, above all, on a very rapid flow of changes to respond to the equally changing flow of consumer emotions.
According to unruly analysts and as reported by clickz , consumers want companies to continue advertising (only 2% believe that there should be a total advertising break) and they want emotions. Emotions, experts say, are more important than ever in advertising right now. That yes, in the emotions it is necessary to spin very fine. Right now, what consumers want is happiness and inspiration. 49% of consumers actually want ads to make them feel happy. And, given that millennials are one of the most affected by the indirect consequences of this crisis, possibly adapted and specific messages for this group.
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But it is true that although emotions are what matter now. Perhaps they will not be so much in the future or what. Connects with consumers will be completely different emotions. Not only should brands be aware that “Coronavirus fatigue”. Has been on the rise in a brutal way, but they also have to be listening to consumers. At all times and adapting their messages. Also doing so as quickly as possible. Cef.- digital marketing courses social networks. Web analytics, seo and sem, creation of web pages with wordpress. What course do you need? Tags advertising announcements bells coronavirus emotions most read digital