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ACL DirectPromo We know about Relational Marketing We are experts in loyalty and incentives We like to create unique experiences CEF.- Digital Marketing Courses Social Networks, Web Analytics, SEO and SEM, Creation of Web Pages with WordPress · What course do you need? What do the advertising campaigns that have become more effective in recent years have in common and what unites the companies behind them? Answering this question is very important, because effectiveness and conversion have become crucial and prominent elements in the marketing and advertising strategy.

Companies need marketing and advertising actions to report direct results. An analysis of Warc has studied the campaigns that have sneaked into their lists of maximum effectiveness recently to analyze what they had in common. They Germany phone number wanted to know what made them effective and what marketers need to consider when analyzing their own strategy. From their conclusions, three points can be drawn. Consumers want actions and not talk One of the issues that have been positioned as key in the marketing strategy in recent years is that of having causes, principles and transmitting them in the marketing strategy.

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However, in this field, companies must tread very finely. Because not everything goes and because consumers are increasingly. Aware of the difference between what is done and what is simply. In short, consumers want, according to warc, “Acts, not ads.” that is, they expect companies to actually do things and not just. Throw words at them disguised as principles. They want to see it. Carrefour, the example of the campaign they put on the platform. Even sold products produced with illegal seeds to support biodiversity.

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The campaign, marché interdit , (prohibited market). A couple of years ago, recovered local products that could. Not be sold due to a law on the use of seeds. It had such a high impact in the media that. It managed to impact european legislation. Don’t just focus on the ad in warc’s conclusions about the most. Effective campaigns in recent years. There is also a prominent point, that of the role of the advertisement. It is not only that the ad does not necessarily have. To be traditional to succeed, as they point out in the campaign. But they should also address the market and. The relationship with consumers in a transversal way.

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The most effective campaigns have been those that have managed to use different pieces of marketing, advertising and communication together. As they explain from Warc, the most prominent campaigns have used tactics to build fame, such as using public relations to publicize what they do and how they are even supporting a communication campaign. Innovation comes from Asia And finally, to what the industry is doing to be with its and what are the most prominent examples of what needs to be, look to Asia.

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