We still seem to be googling ‘what is content marketing’ en masse. Do we really still not know that? And that you have to be original and that storytelling works, that is also known, isn’t it? And those trends Albania WhatsApp Number List that are shared in all reports from forward-thinking brands: are they really new? I’ll kick some ‘trends’ and tell you what is important to take your content marketing to the next level. When reports like Semrush ‘s State of Content Marketing report come out, every year I hope to be surprised.
Content Marketing Report
Unfortunately, it is disappointing that predominates in most cases. Then I see trends mentioned that I see as a basic principle of content marketing. Now I promise you that this is not going to be a whining blog Albania WhatsApp Number List about how the potential of content marketing is slowly dawning on us. I put my disappointment aside and roll up my sleeves, because there is work to be done. Table about content marketing. According to Semrush (and the marketing professionals interviewed).
These are the content marketing trends in 2022. Content will become more human Your audience needs. We Will continue to Albania WhatsApp Number List shift Content marketers will focus on customer empathy and customer research. Storytelling in content marketing will be key Content will be seen as a revenue generator Click-through rates will be a top KPI Short-form video will increase in importance Content audits will take center stage in 2022 I don’t think many of these points are a trend.