Creating a useful tool for your target audience and providing it for free is not only altruistic. It is also an effective strategy for getting new contacts. What kind of tool can you create? It has to be genuinely helpful and solve a real problem. As it’s never a good idea to disappoint potential customers’ expectations. Results VP Financial Email Lists. The company that owns the RD Station CRM software . Offers a free tool for analyzing and diagnosing the SEO performance of websites. The user just needs to enter his business email. His domain and that of the main competitor. In other words. It uses its specialized know-how on behalf of the public. Which attracts leads and. At the same time. Fosters an image of competence and expertise. A win-win for both parties involved.
Webinars – Those Content Ideas
Webinars – those content ideas that always work Learn from the experts. For free and from home? Perfect! Thanks to speaker interaction. Webinars are the preferred learning format for 91% of B2B professionals. As didactic as an ebook or article is. The interactivity of webinars is hard to beat. This is great content anytime. But it’s even more relevant during the pandemic we’re going through. It was in this sense that Primavera Academy launched a cycle of webinars that not only help current customers deal with the challenges of these coming months. But also attract the attention of other potential customers who are in the same situation. Guides from blog articles – a 2 in 1 content idea
This Content Has The Advantage
This content has the advantage of being much less time consuming to prepare than the previously suggested content. Although it remains effective. It consists of a collection of all blog articles on a certain topic. Organized in an ebook with a title similar to “Complete Guide” or “All about…”. The secret of success? Put a CTA to download the full guide under each of the individual articles. When you arrive at a landing page about the ebook. Where it is “protected” by a form. Which means that you will be channeling the organic visits of the articles to your CRM. In addition to the various articles on Account Based Marketing. Out marketing also has an ebook All About Account Based Marketing .