Ideas are only good when they prove themselves. Each hypothesis is only VP Software Email List if it achieves the predefined goals in the kpis and all of them are subjected to tests and analysis to confirm that they bring results. In this cycle of experimentation and data analysis. Google Analytics and UTM parameters are our best friends! See more tools here . Automation Once the hypotheses are validated. The growth hacker uses automation tools to increase the speed of content distribution and increase reach. (For example. WordPress has plugins that automatically distribute articles and Zapier integrates and distributes to multiple platforms).
Next We Share A Content Hacking
Next. We share a Content Hacking Framework: after all. We are here to share knowledge. Framework de Content Hacking After several clues on how you can put Content Hacking into practice. It’s time to tackle a complete working framework. If you don’t know where to start with Content Hacking. This framework is a good starting point: 1. Define content objective and kpis What is your number 1 concern right now? How can the content help you achieve these goals? Translate the concern into kpis – such as sales. Conversions. Generating mqls. Scheduling meetings. Registrations. Etc. – to be able to monitor the success (or failure) of each type of content.
Establish The Personas
Establish the personas and the corresponding step In the second phase. Define the personas for whom the content is intended and at which stage of the purchase journey you want to act. If your goal is to convert sqls into sales. You should create content for personas in the Assessment phase. I.e. Bottom-of-the-funnel content . 3. Explore ideas through hypotheses As they say. In brainstorming there are no wrong ideas. But there can be misplaced ideas! Therefore. When gathering content topics. You must make sure that they are aligned with the objectives. Personas and stage defined earlier. Exploring ideas through hypotheses means thinking about the return of the content. That is. How does the content bring us closer to the objective? Examples of Ideas