Page Likes Objective This objective is super straightforward. The Page Likes objective can be usd to drive more… well, likes. This is only available for your Facebook page (it isn’t available for Instagram). With this objective, you can only optimize for page likes but you can choose to bid per impression or per page like. You also have the option to set a bid cap. 13.
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App Install Objective App install campaigns are great for driving people to install your app but also for driving app events. You can choose to optimize for: App installs. Retention (which means Facebook is trying to identify the people that will be most likely Spain Email List to open your app on day 2 or 7 – your choice – after having instald the app). App events (which means Facebook will try to identify people that are most likely to complete the selecte event.). Link clicks. Note: you can optimize for app traffic and app conversions through other campaign objectives but this is the only campaign type that allows you to optimize for app installs.
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Testing Different Objectives I’m all for thinking outside of the Facebook Objective boxes. No doubt the intention of creating these objectives was to try to make it simple and easy for advertisers to determine which objective to use at each stage of the funnel. The reality, though, is that many of these objectives work in other areas of the funnel – even, at times, better DD Leads than objectives designd for said parts of the funnel. You won’t know unless you test. For that reason, if you’re on the fence about which objective to use, pick out a few different campaign objectives to test against each other for a specifid goal and determine which is more successful at achieving the preetermine goal.