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Another occurs in february, when the final of the super bowl is held. In the united states and its ads become material for analysis globally. It matters little that these ads, both in one case and in another. Are aimed at a specific market. In both cases, they function as a kind of barometer for the global market. Showing both spending trends and thematic trends. Super bowl ads tend to anticipate what is later set. By the advertising agenda in general and the themes and resources that other brands use massively. Although the super bowl will be next february, the brands are already beginning. To prepare and the chain responsible, fox, to sell the ads for that broadcast.

The data that they already handle and that they have already made public says a lot about the big trends that will mark the advertising agenda during 2020. Fox sports, the division responsible for that broadcast of the television giant, has Cambodia phone number already exhausted the inventory. “We’ve sold out all of our inventory for the super bowl game,” seth winter, executive vice president of sports sales , told variety . In fact, the manager has not only the complete sale of all advertising windows but also the fact that some advertisers were left out. Some advertisers, he pointed out to the american media, were left out because “Their creativity was not or because of their indecision.”

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Fox will sell pre-game and post-game inventory to accommodate demand. The data is interesting because, as variety recalls , this is the first year in the last five that the network has managed to run out of all advertising space. Advertisers would therefore have regained their enthusiasm for the big live broadcasts, the ones with large guaranteed audiences. Success, however, would not be only by it. The fox director considers that the data is by the economic situation (more robust) but also by a change in the plans that the network and the american football league have made for the broadcast.

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They have eliminated one of the traditional ad breaks. Bolstering the value of the ones that remain. Although they will be slightly longer than previous years. This has also led advertisers to move earlier. And faster to ensure that they are the first or last ad in the ad break. The most desired. The most expensive ad of the year this competition leads brands to pay a lot of money. The starting prices of the ads were 5.6 million dollars per 30 seconds, which has led fox to close the sale with about 400 million dollars in associated advertising revenue.

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All advertisers have paid more than 5 million dollars. Despite the fact that the chain makes discounts for the purchase. Of more than one advertising space and with this they have become. The most expensive ads of 2020 (or, as remember in cincodías. The most expensive in advertising history). In the coming months, it will be which brands will star in the campaigns. The pull of these advertisements is such that even before the live broadcast. On television they are on social networks, already achieving a prior echo and going viral globally.

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