Advertisers China Phone Number Coronavirus

Advertisers have blocked coronavirus as a keyword in programmatic advertising, making the term an advertising drag and losing the media huge amounts of money. However, as studies have shown, most of the content that companies block with these blocks is completely safe and would not have affected brands. Most of them are content with positive stories, recommendations or are published in media of certain solvency. In addition, not a few brands have considered whether they should carry out special campaigns or not. Should your ads also talk about the coronavirus?

At first, only a few pioneering brands carried out special campaigns, although more and more brands joined later. Consumers are clear China phone number that brands should continue to advertise and that they should mention the situation we are in. Your ads shouldn’t tiptoe through the coronavirus. They want ads and talk about the disease a study by happydemics for freewheel. based on a sample of british consumers. makes it clear that brands must accept the. situation and assume it in their advertisements.

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75% of consumers think, in fact, that brands should acknowledge the pandemic in their ads. Compared to them, only 25% believe that brands should only mention covid-19 if they are really doing something to fight the disease or something related to it. 15% believe that the presence of the coronavirus in advertisements should be a way to increase prevention. And, although consumers are very clear that they want the coronavirus to get into ads, they do not want advertising to become a depressing element. 58% of those surveyed want to see ads that make them smile.

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Also, the content of the ads is closely linked to those things that are key during the crisis or that are most needed. 51% of those surveyed want to see food ads. In general, moreover, they expect those ads to create emotional connections with them. After food advertising, consumers want, above all, advertising for high-tech products and, interestingly, for travel. 25% of consumers want to see advertising about vacations, because they want the ads to help them “Dream”.

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They do not feel that there are fewer ads interestingly. Even though ad spend is down these days. Consumers don’t feel like they’re seeing fewer ads. 31% consider that the number of advertisements is the same. But 35% of those surveyed believe that. The number of advertisements in the media has grown. This may be happening because, according to the same study, consumers are more attentive to the ads they are seeing. Therefore, they are more aware of them.

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