Content marketing is hard work. Your content creation process (and your web content itself) must constantly improve to be always more efficient. That’s why it’s always a good idea to keep up to date with the latest research on the After that, subject and to use what it teaches. Here […]
Monthly Archives: September 2022
465 posts
Everyone loves infographics: they make it possible to bring together and synthesize sometimes complex information in a visual and playful way. It is not for nothing that many of them are interested in content marketing. Here is a selection of 10 infographics on content marketing to consume After that, without […]
Having a good command of spelling and grammar is essential for a copywriter. When proofreading a text , spelling correction software proves to be of great help. Is it therefore infallible? It seems not… Are you looking to write product sheets easily find a professional copywriter on thousands of freelance. […]
The writing itself is essential to producing quality content. But the editing work, which covers a vast field ranging from. The choice of subjects to the aesthetic biases of the content, is just as important. And if only 3 fundamental editorial rules were to be retained. They would undoubtedly be […]
You know it: you have to create unique and original content to stand out. But do you really know what other players in your market are publishing? Studying your competitors is essential if you want to create content that really stands out from theirs. But rest assured, it only takes […]
If you have a wordpress site, it’s probably at the heart of your content strategy . Publication of blog articles, creation of landing pages for your white papers. The number 1 cms is a very complete toolbox for content marketing. It can be difficult to efficiently organize the After that, […]
Want more customer testimonials know that there are different ways to encourage consumers to share their customer experience. Positive or negative, all opinions deserve an appropriate response. Why include customer testimonials on your site? Getting customer reviews has more pros than cons. If they are good, they value your work […]
Defining your persona that is to say the typical profile of your audience , is of strategic importance for your company. The more the persona is representative of your clientele, the better you can identify their expectations and consumption habits. That’s why today we’re helping you define your buyer persona […]
In content marketing getting a large amount of traffic in a short period. Of time – by managing to create viral content , in particular – is already a success. But the content that has the most value is that which generates regular visits over the long term. Whether by […]
Each article each website page, each product sheet has an objective: to sell, to reassure, to be shared on social networks. And for your content to reach its goal and convey its entire message, it must be read in its entirety. Many texts on the web are full of barriers […]
Digital marketing, and particularly content marketing , is attracting more and more companies that want to gain visibility on the web. In this context, it is relevant to ask why some of them triumph and generate millions of visits each month, while others remain invisible, lost in the maze of […]
For most websites the overwhelming majority of traffic comes from external sources. In order to generate a maximum of visits. It is therefore essential to integrate these referring sites into your content marketing strategy. A study carried out by parse.ly focuses on the sites that bring in the most traffic […]
WordPress has the huge advantage of making the creation of articles and web pages accessible to everyone. Thanks to this platform, anyone can become a blogger or webmaster without necessarily having any technical knowledge. But let’s not forget that behind this simplified interface hides code. And in particular html, and […]
Managing the content of a site web pages blog articles white papers etc. Requires having eyes everywhere. Thus, when pressing the “publish” button, no content manager is immune to an error due to inattention or lack of time. Great rigor is essential to offer quality content. This little checklist will […]
If the creation of original content is the foundation of content marketing. Curation is also a strategy that can bear fruit – we presented their respective advantages and disadvantages in a previous article . Finding and sharing relevant content can be time-consuming, especially. If you don’t use suitable solutions to […]
As more and more companies create their own blog, it becomes complex to find a place in the sun. How to make a really effective blog? How to generate traffic and new customers through articles? In truth, it may be easier to ask what are the reasons that prevent a […]
Should i choose one or more freelance writers to write my content? This is a question that entrepreneurs or content managers often ask themselves. While organization and communication may seem easier with a single provider, there are many advantages to working with multiple writers. Why do you need web writers? […]
As more and more companies create their own blog, it becomes complex to find a place in the sun. How to make a really effective blog? How to generate traffic and new customers through articles? In truth, it may be easier to ask what are the reasons that prevent a […]
Companies that want to get into content marketing are often faced with a dilemma: do content curation or create original web content. Content curation consists of sharing articles, videos, etc., from external sites, with its community (via various communication channels such as social networks or emailing). Content creation is about […]
Creating a blog or a website is complex. Many questions arise very quickly and can quickly overwhelm you. However, you should not be discouraged, the competition is very present in certain sectors but by having an added value about you, everything will be fine and your readers will be there. […]
Very popular with freelancers the bullet journal is an organizational tool based on the principle of lists. On its own, it replaces your management applications, your calendar and your memory aids. And if we’re talking about the bullet journal today, it’s because it also boosts your productivity! So why do […]
When setting up a content marketing strategy , we think of blogs , merchant sites and even social networks . Content marketing can also help you build your internal corporate communication strategy. Internal communication is essential to boost your business and even sustain it. How to set up effective internal […]
Entrepreneurs often wonder if they need a blog. Others think that a website is already good. And the third, who often come from the blogging sphere, wonder about the usefulness of creating a digital showcase. In this article, we will try to answer the fateful question “for your business, blog […]
You have just recruited your talent your rare pearl eureka. A handshake and you invite your recruit for the next day with. The objectives already in hand for the day. So there concretely, overnight you propel an employee who does not know your premises. What is really expected of him… […]
The newsletter is an ideal communication tool to keep in touch with your inactive customers or your prospects. The purpose of a newsletter is to provide people on your list with updates about your business, products, and services. It must be used to keep the link in a natural way. […]
Creating brand new articles on a regular basis is the foundation of a successful and healthy blog. Always very useful to reuse its content , for at least 2 reasons. It is sometimes difficult to come up with ideas for new and original texts. Some old content may not have […]
It is already not easy to carve out a place in the middle of the plethora of publications, articles or videos that abound every day on the web; but it is even more complicated to be visible for a long time. So if you want to know more about the […]
